The picture above shows the competition between Samsung and Xiaomi in the Indian market over the years. From the second quarter of 2018 to the first quarter of 2020, the market share of the South Korean tech giant has been declining. If you recall, this period refers to the era of record sales of the Galaxy A series; a situation that forced Chinese brands to seize the opportunity and capture a larger share of the Indian market.
However, Samsung shifted its focus to the Galaxy A series to regain lost share in the Indian smartphone market.
Ultimately, by 2022, Xiaomi’s market share in India will drop significantly, fueled by anti-China sentiment and the desire of Indian citizens to spend more on smartphones. Now, Samsung continues to expand its share of this market in 2023, while Xiaomi faces a sharp decline in market share.
Counterpoint charts could be a concern for Xiaomi. It is clear that the company’s consistent strategy of selling premium products at a more affordable price than other competitors is not working in the Indian market. Chinese brands may need to launch better quality products in the Indian market, otherwise Samsung may retain its position in the country.
