TikTok, a Chinese mobile app, a short-video creator and sharing social media platform, has been in the news amid recent sanctions as the virtual world has faced many troubles due to its rapid global growth, many Countries have expressed concerns about different issues around data, cybersecurity issues and other issues, with many countries developing new and different policies around the app to keep businesses as they were initially, threatened with bans or restrictions in specific countries. Follow for more updates at GetIndiaNews.com
This time, TikTok has warned EU consumer regulators that a refusal could lead to sanctions or bans in Europe over the content of ads displayed on the TikTok app, the official EU regulator reportedly said in a complaint against TikTok. It said on Tuesday that the add was displaying inappropriate add on the platform interface, which was not suitable for children because they were highly vulnerable to inappropriate material being displayed or sold through the links provided.
And lifted possible sanctions following the lawsuit against TikTok. TikTok, a fast-growing platform globally, especially among teens and business promoters, failed to protect children due to complaints from consumers (Europe’s BEUC’s consumer group) in 2021, a European executive said Free from advertising with unwanted and inappropriate content.
TikTok officials then held discussions with the European Commission and the NNCPA network of national consumer protection agencies over the inclusion of unwanted and inappropriate content in the ads. and agree to changes to various policies regarding promotional advertising. Didier Reynders, chief justice of the committee, introduced changes such as giving users an additional option to easily report issues related to advertising, not allowing brands to promote inappropriate products and services, and finally All social media platforms should comply with regulations and rules to ensure consumers can easily identify commercial content, including content promoted by influencers. Ursula Pahl, deputy director general of BEUC, said that TikTok’s proposal was unsatisfactory in some areas and that such a commitment was highly uncertain, but the interaction ended after a year of negotiations.