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Stephen “tWitch” Boss Honored in New Gap Event
The latest Gap campaign is a moving tribute to Stephen “tWitch” Boss, who died by suicide on Dec. 13 at the age of 40.
Before his untimely death, the beloved DJ and dancer posed on “The Ellen DeGeneres Show” for the retailer’s upcoming collaboration with Haitian menswear label The Brooklyn Circus.
“Brooklyn Circus and Gap are heartbroken by the passing of beloved icon Stephen ‘tWitch’ Boss, a longtime supporter of the BKc community, [founder and creative director] Due to Ouigi’s personal friendship with Ouigi Theodore, Ouigi’s work and the campaign were an important part,” reads the campaign’s press release.
The late choreographer’s wife, Allison Holker Boss, also issued a statement.
“When Stephen and I first saw his campaign photos, our eyes watered. He was so moved by how they captured his true essence and couldn’t wait for the world to see them,” she said .
“By sharing these images, we are honoring Stephen’s life and the joy and light he brought to everyone around him.”
Gap also announced that it will support 988 Suicide and Crisis Lifeline donate to Vibrant Emotional Health For the honor of the boss. The organization provides free and confidential 24/7 emotional support and care to those in need.
other stars in the gap x The Brooklyn Circus campaign stars “Pose” actor Indya Moore, “Euphoria” star Javon Walton and model and activist Bethann Hardison.
According to a press release, the collaboration “explores concepts of individuality, movement and modern readiness — bringing together academia, black music and culture, and street style from the 1960s to the present.”
Signature styles from both labels are showcased, including cuffed chinos and varsity jackets inspired by the Boss campaign.
The collection will hit both brands’ websites on Tuesday, and will also be available at select Gap stores, as well as at flagship store The Brooklyn Circus in Boreum Hill.
Boss began working with DeGeneres in 2014 as a guest DJ on her talk show, eventually becoming a co-executive producer in 2020.
He and Holker, who celebrated their ninth wedding anniversary just days before his death, have three children: Wesley, 14, Maddox, six, and Zaya, three.
If you or someone you know has been affected by any of the issues raised in this article, please call or text the Suicide and Crisis Lifeline on 988.