More than half of young people say volunteering is ‘uncool.’

More than half of younger people avoid volunteering because it is considered “uncool” by their peers.

According to a survey of 1,500 18–25-year-olds, half believe there is a stigma associated with young people volunteering for good causes.

Other reasons why young people haven’t put themselves forward for certain roles include embarrassment if they’re caught doing it, the belief that it’s a waste of time, and a lack of free time.

Almost a fifth said nothing interests them, and a quarter said they wouldn’t know where to begin or how to get involved.

Despite this, 43% of Gen Zs volunteer up to three times a month, with the most common ways being to assist the elderly, work with children, and support those who are less fortunate.

“It’s fantastic to see a shift in attitudes toward volunteering,” Laura says.

The findings come as Samsung UK joins forces with DoIt, a volunteer platform, to celebrate National Volunteers’ Week (1st–7th June), which will highlight the variety of unique opportunities available across the country.

Almost half of those who volunteer do so less frequently than they would like.

45 percent of those who don’t volunteer said they would be more likely to do so if a wider range of volunteer opportunities were available.

“Volunteering our time has never been easier,” said Sophie Edgerley-Harris, Head of CSR at Samsung Electronics UK. The ever-expanding digital world has revealed a vast array of opportunities for young adults to get involved in, whether it’s using their content creation skills to help a local charity raise funds or peer-mentoring another young person.

“Our employees are given three days a year to volunteer, but we want to take it a step further by giving volunteering a fresh perspective and providing young people with the information they need to engage in purpose-driven, meaningful work.”

“It’s an incredible way to do something different from your ‘normal,’ to learn new skills, meet new people, and give back to society.”

46% of those who volunteer now did so as a result of lockdown, while 38% were influenced by friends and family to do so.

More than half of those polled said it makes them happy, and 47% said it makes them satisfied.

A further 44% feel accomplished, while more than a fifth admit to being uncomfortable.

The survey, conducted by OnePoll, also discovered that 38% of respondents would have been more likely to volunteer if it had been part of their education.

Laura says she wants to help young people develop

Young people are most interested in animal rescue and care, as well as helping the sick and wildlife conservation.

Working with children and assisting those in need were also high on the list of priorities.

Puppy-raising, being a sight guardian, and podcasting were among the more unusual jobs that piqued people’s interest.

Samsung UK has enlisted the assistance of TV presenter and volunteer enthusiast Laura Tobin to help spread the word to young adults across the country.

“It’s encouraging to see a shift in attitudes toward volunteering,” she said, “but there’s still work to be done in terms of changing outdated perceptions.”

“That’s why I’d like to help highlight some of the incredible, one-of-a-kind opportunities that are available, making it simple for young adults to find meaningful work while honing their skills.”

For more information on the roles available and how to sign up visit:


Positive podcaster Wildlife content creator Drama workshop assistant Puppy parent Wildlife volunteer Warehouse assistant Sight guardian Confidence coach Football coach Swimming buddy

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