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Tuesday, January 31, 2023

Amazon Cuts AmazonSmile, Angering Nonprofits And Customers

Laura Hogue, who works at an animal breeding nonprofit in Louisville, Kentucky, was “offended” when she read the email about Amazon’s Smile discontinuation.

“The program has not grown to have the impact we originally hoped for,” Amazon said in a statement. email on wednesday announced the cancellation of the program, will start on February 20.

“With so many eligible organizations — more than 1 million globally — our ability to make an impact is often spread too small,” the email added.

Hogue is a full-time paralegal and also serves as the (unpaid) treasurer and director of the St. Francis Bulldog (PBSF) Dog Rescue in Louisville, Kentucky. While PBSF does not have a physical facility, it connects dogs at risk of euthanasia with foster families.

hogg told entrepreneur PBSF earned about $600 last year from AmazonSmile. “You could say it’s not a lot of money,” she said. “But the $600, for us, saves a dog or two, and for me, that’s a major impact.”

AmazonSmile will donate 0.5% of eligible purchases on smile.amazon.com to a charity of the shopper’s choice. Nonprofits also encourage supporters to choose their organization when using AmazonSmile.

Hogg said the email “made us feel small.”

“I just think it’s really insulting for them to say they don’t feel like they’re having enough impact,” she added.

amazon smile it has started In 2013, the company said Thursday it had donated more than $500 million to charities since its launch.also faced public relationship Problems with the plan, like it having to remove militia groups from the platform in 2021.

Amazon may cancel the program as continuous effort to reduce costs. The company began layoffs on Wednesday, expected to affect about 18,000 people, the largest in its corporate history.

related: ‘Important information about your role’: Amazon emails news of layoffs

In Wednesday’s statement, Amazon said it would donate to charities using AmazonSmile “an amount equivalent to three months’ worth of income they would have earned through the program in 2022,” and highlighted other charities it would continue to support.

Amazon referred to its statement in response to a request for comment that it planned to invest $2 billion in “affordable housing” in the cities where it operates, for example, and that canceling the program would help it focus on other philanthropic efforts, for example.

Still, some nonprofits across the country expressed shock and anger at Amazon’s abrupt termination of the program late Wednesday.

Another animal-related nonprofit, a New York-based sanctuary called Crouton & Friends, tweeted that the donation — whose timeline is unclear — “means the world.”

“I’m sad to see donations disappear,” said Genna Nessel, wrote in the facebook group Connect to Amputee Connections in Redlands, CA Non-profit organizations Provide support for those who have lost a limb.

“No no no!!!!!! You don’t realize how much Amazon Smile has helped our small nonprofit!!!” Facebook user Barbara Weber Seaman wrotewho appears to be one of the founders of the Felines Under Rescue nonprofit in Alabama.

Customers also seemed frustrated.a user wrote On Amazon’s public Facebook page, “Every little bit helps our local charities. Shame.”

Eli Cohen, CEO leroan e-commerce consulting firm told entrepreneur Via text: “Amazon got greedy.”

Hogue also said she uses Amazon to buy supplies or dog food, even if it’s a little more expensive, because she likes the way they give back with Smile. But now she plans to cancel her regular biweekly Amazon dog food order on her personal account — and sign up for one at online pet retailer Chewy. (with several users commented In a recent Facebook post the company said they would be canceling services like Amazon Prime. )

PBSF also has an Amazon wishlist.

“Now I think I might cut it out … and have people send us gift cards,” she said.

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